Where market data meets strategic design.

Welcome! We’re Jordyn and Andrew, the team behind The Welcome Edit. In a crowded short-term rental market, "pretty" isn't enough anymore. To consistently book out in Buffalo and Rochester, your property needs to beat the algorithm.

We deliver revenue-driven aesthetics, treating your property as a high-conversion brand, not just a home. By merging Jordyn’s background in Fortune 500 marketing with Andrew’s expertise in property optimization, we help WNY owners bridge the gap between a standard listing and a top-performing investment. Our process is a precise, data-backed design strategy that targets the specific guest demographics of Buffalo and Rochester. We don’t just choose furniture; we engineer your listing to beat the algorithm, increase your nightly rate, and maximize your return on investment.

You provide the hospitality. We provide The Edit that captures the click.

Jordyn Burnell Andrew Burnell The Welcome Edit